About me

About me

Hi there! I'm Blas Paredes

Hi there! I'm Blas Paredes

Hi there! I'm Blas Paredes

Hi there! I'm Blas Paredes

With over 8 years of experience as a digital products field, including roles as a Product Designer, Design Lead, and Manager, I've had the privilege of working with top-tier brands across diverse industries. Specializing in product design, I bring a senior-level perspective and a strong generalist mindset to every project.

Equipped with a BA in Advertising from Universidad Argentina de la Empresa (UADE) and a minor in Creative Advertising and Art Direction from "Brother Buenos Aires" School, my academic background lays a solid foundation. Additionally, I honed my skills through advanced UI/UX Design courses at The Interaction Design Foundation and Coderhouse.

I am passionate about user-centered design and focus on creating exceptional digital experiences that captivate audiences and drive tangible results. With my seniority and expertise in the Business and UX design fields, I am dedicated to delivering outstanding results for both users and the business.

With over 8 years of experience as a digital products field, including roles as a Product Designer, Design Lead, and Manager, I've had the privilege of working with top-tier brands across diverse industries. Specializing in product design, I bring a senior-level perspective and a strong generalist mindset to every project.

Equipped with a BA in Advertising from Universidad Argentina de la Empresa (UADE) and a minor in Creative Advertising and Art Direction from "Brother Buenos Aires" School, my academic background lays a solid foundation. Additionally, I honed my skills through advanced UI/UX Design courses at The Interaction Design Foundation and Coderhouse.

I am passionate about user-centered design and focus on creating exceptional digital experiences that captivate audiences and drive tangible results. With my seniority and expertise in the Business and UX design fields, I am dedicated to delivering outstanding results for both users and the business.

Blas Paredes Talk
  • PRODUCT STRATEGY ⌁

  • UX DESIGN ⌁

  • UI DESIGN ⌁

  • BUSINESS ⌁

  • LEADERSHIP ⌁

Experience

Experience

Experience

Experience

Research Lab Leader

Nearsure - Digital Product Agency

Remote. Los Angeles, EEUU.

Jan. 2024 - Present

After the merger of Uruit with Nearsure, a new department was created, and I was offered the opportunity to lead it. As the Research Lab Leader, I lead a highly skilled team in conducting comprehensive research on new and existing clients, competitors, markets, industries, and emerging technologies. My responsibilities include analyzing project requests from various departments, prioritizing tasks, and defining project processes and methodologies. Through strategic insights, our goal is to empower our organization to make informed decisions and drive smarter sales strategies, aiming to sell not just more, but smarter.

Research Lab Leader

Nearsure - Digital Product Agency

Jan. 2024 - Present

After the merger of Uruit with Nearsure, a new department was created, and I was offered the opportunity to lead it. As the Research Lab Leader, I lead a highly skilled team in conducting comprehensive research on new and existing clients, competitors, markets, industries, and emerging technologies. My responsibilities include analyzing project requests from various departments, prioritizing tasks, and defining project processes and methodologies. Through strategic insights, our goal is to empower our organization to make informed decisions and drive smarter sales strategies, aiming to sell not just more, but smarter.

Research Lab Leader

Nearsure - Digital Product Agency

Jan. 2024 - Present

After the merger of Uruit with Nearsure, a new department was created, and I was offered the opportunity to lead it. As the Research Lab Leader, I lead a highly skilled team in conducting comprehensive research on new and existing clients, competitors, markets, industries, and emerging technologies. My responsibilities include analyzing project requests from various departments, prioritizing tasks, and defining project processes and methodologies. Through strategic insights, our goal is to empower our organization to make informed decisions and drive smarter sales strategies, aiming to sell not just more, but smarter.

Manager at Urulabs

Uruit - Digital Product Agency

Remote. Los Angeles, EEUU.

Apr. 2023 - Dec. 2023

Urulabs, is a place composed by an amazing team of professionals and talented people, working closely of strategic partners, aiming to optimize the current value proposition, also exploring new territories experimenting with new technologies, trends, frameworks, and models. As an early area, I play a key role in its continuous construction of it, working on: - Strategies of positioning internally and externally. - Establishment and definition of the vision and new objectives. - Responsible for client-facing projects. - Definition of the governance and way-of-work frameworks, keeping track of the projects’ status which are run for different multidisciplinary teams.

Manager at Urulabs

Uruit - Digital Product Agency

Apr. 2023 - Dec. 2023

Urulabs, is a place composed by an amazing team of professionals and talented people, working closely of strategic partners, aiming to optimize the current value proposition, also exploring new territories experimenting with new technologies, trends, frameworks, and models. As an early area, I play a key role in its continuous construction of it, working on: - Strategies of positioning internally and externally. - Establishment and definition of the vision and new objectives. - Responsible for client-facing projects. - Definition of the governance and way-of-work frameworks, keeping track of the projects’ status which are run for different multidisciplinary teams.

Manager at Urulabs

Uruit - Digital Product Agency

Apr. 2023 - Dec. 2023

Urulabs, is a place composed by an amazing team of professionals and talented people, working closely of strategic partners, aiming to optimize the current value proposition, also exploring new territories experimenting with new technologies, trends, frameworks, and models. As an early area, I play a key role in its continuous construction of it, working on: - Strategies of positioning internally and externally. - Establishment and definition of the vision and new objectives. - Responsible for client-facing projects. - Definition of the governance and way-of-work frameworks, keeping track of the projects’ status which are run for different multidisciplinary teams.

Design Lead

Uruit - Digital Product Agency

Remote. Los Angeles, EEUU.

Jan. 2023 - Mar. 2023

It was a very short period because two months later that I joined Uruit, the CEO proposed me to be the Manager of Urulabs (Innovation and exploration Center), because of my good performance as a Lead and my generalist mindset and expertise. As a Design Lead, in those three months, I worked closely with the Head of Design helping him with DesignOps projects. Furthermore, I planned and ran (the beginning) a cross-area project to improve the employees' experience, applying methodologies of UX design and customer experience.

Design Lead

Uruit - Digital Product Agency

Jan. 2023 - Mar. 2023

It was a very short period because two months later that I joined Uruit, the CEO proposed me to be the Manager of Urulabs (Innovation and exploration Center), because of my good performance as a Lead and my generalist mindset and expertise. As a Design Lead, in those three months, I worked closely with the Head of Design helping him with DesignOps projects. Furthermore, I planned and ran (the beginning) a cross-area project to improve the employees' experience, applying methodologies of UX design and customer experience.

Design Lead

Uruit - Digital Product Agency

Jan. 2023 - Mar. 2023

It was a very short period because two months later that I joined Uruit, the CEO proposed me to be the Manager of Urulabs (Innovation and exploration Center), because of my good performance as a Lead and my generalist mindset and expertise. As a Design Lead, in those three months, I worked closely with the Head of Design helping him with DesignOps projects. Furthermore, I planned and ran (the beginning) a cross-area project to improve the employees' experience, applying methodologies of UX design and customer experience.

Design Manager

DHNN Creative Agency

Remote. Buenos Aires, Argentina

Aug. 2023 - Dec. 2023

1. Developed and implemented design strategies aligned with the business goals to scale the Product Design area, ensuring high-quality design solutions. 2. Oversaw the planning, execution, and delivery of design projects, coordinating with cross-functional teams to meet project objectives. 3. Established and maintained design standards and guidelines, ensuring consistency and usability across multiple projects.Fostered a culture of continuous improvement, staying updated with industry trends and driving the adoption of new tools and techniques.

Design Manager

DHNN Creative Agency

Aug. 2023 - Dec. 2023

1. Developed and implemented design strategies aligned with the business goals to scale the Product Design area, ensuring high-quality design solutions. 2. Oversaw the planning, execution, and delivery of design projects, coordinating with cross-functional teams to meet project objectives. 3. Established and maintained design standards and guidelines, ensuring consistency and usability across multiple projects.Fostered a culture of continuous improvement, staying updated with industry trends and driving the adoption of new tools and techniques.

Design Manager

DHNN Creative Agency

Aug. 2023 - Dec. 2023

1. Developed and implemented design strategies aligned with the business goals to scale the Product Design area, ensuring high-quality design solutions. 2. Oversaw the planning, execution, and delivery of design projects, coordinating with cross-functional teams to meet project objectives. 3. Established and maintained design standards and guidelines, ensuring consistency and usability across multiple projects.Fostered a culture of continuous improvement, staying updated with industry trends and driving the adoption of new tools and techniques.

UX Design Lead

DHNN Creative Agency

Remote. Buenos Aires, Argentina.

Nov. 2021 - Jul. 2022

1. Guide and support designers, promoting continuous learning and collaborative work. 2. Estimate times, teams, and methodologies that will be applied in new projects. 3. Ensure the quality of the product and deliverables required at each stage of the project. 4. Manage and optimize processes. 5. Be the reference of the team and carry out presentations to the client.

UX Design Lead

DHNN Creative Agency

Nov. 2021 - Jul. 2022

1. Guide and support designers, promoting continuous learning and collaborative work. 2. Estimate times, teams, and methodologies that will be applied in new projects. 3. Ensure the quality of the product and deliverables required at each stage of the project. 4. Manage and optimize processes. 5. Be the reference of the team and carry out presentations to the client.

UX Design Lead

DHNN Creative Agency

Nov. 2021 - Jul. 2022

1. Guide and support designers, promoting continuous learning and collaborative work. 2. Estimate times, teams, and methodologies that will be applied in new projects. 3. Ensure the quality of the product and deliverables required at each stage of the project. 4. Manage and optimize processes. 5. Be the reference of the team and carry out presentations to the client.

Product Designer

DHNN Creative Agency

Remote. Buenos Aires, Argentina.

Aug. 2021 - Nov. 2021

Design and implementation of methodologies for problem definition and solution ideation. In summary, this is what I used to do: Heuristic analysis / Benchmarking / Workshops facilitation / User Personas / Plan and execution of moderated usability testings / Information architecture / Wireframing / Hi-Fi Design & Prototypes / Hand-off Documentation and presentation for the client.

Product Designer

DHNN Creative Agency

Aug. 2021 - Nov. 2021

Design and implementation of methodologies for problem definition and solution ideation. In summary, this is what I used to do: Heuristic analysis / Benchmarking / Workshops facilitation / User Personas / Plan and execution of moderated usability testings / Information architecture / Wireframing / Hi-Fi Design & Prototypes / Hand-off Documentation and presentation for the client.

Product Designer

DHNN Creative Agency

Aug. 2021 - Nov. 2021

Design and implementation of methodologies for problem definition and solution ideation. In summary, this is what I used to do: Heuristic analysis / Benchmarking / Workshops facilitation / User Personas / Plan and execution of moderated usability testings / Information architecture / Wireframing / Hi-Fi Design & Prototypes / Hand-off Documentation and presentation for the client.

Tutor UI/UX Design

Coderhouse

Remote. Buenos Aires, Argentina.

Mar. 2021 - Aug. 2021

My role as a tutor is to support the teacher in classes and working with students to help them understand key concepts, correct their deliveries and other academic tasks. Coderhouse is one of the best online learning schools in Latin America, which offers courses on digital professions given by experts and recognized teachers.

Tutor UI/UX Design

Coderhouse

Mar. 2021 - Aug. 2021

My role as a tutor is to support the teacher in classes and working with students to help them understand key concepts, correct their deliveries and other academic tasks. Coderhouse is one of the best online learning schools in Latin America, which offers courses on digital professions given by experts and recognized teachers.

Tutor UI/UX Design

Coderhouse

Mar. 2021 - Aug. 2021

My role as a tutor is to support the teacher in classes and working with students to help them understand key concepts, correct their deliveries and other academic tasks. Coderhouse is one of the best online learning schools in Latin America, which offers courses on digital professions given by experts and recognized teachers.

Co-Founder & CDO

London Manager

Resistencia, Chaco. Argentina.

Mar. 2017 - Present

As a co-founder and product designer, I've been through all the stages: product strategy, research, design & prototyping, user interviews, remote and face-to-face testing, among others.It's an Online Management System developed to simplify and optimize all kinds of businesses, like restaurants, stores, and companies that offer different services. It has too many features, that allow owners and employees: manage their different points of sales in the same platform, take a control of the stock, sell and purchase items with all payment methods, manage invoices and fixed/variable costs, and more.

Co-Founder & CDO

London Manager

Mar. 2017 - Present

As a co-founder and product designer, I've been through all the stages: product strategy, research, design & prototyping, user interviews, remote and face-to-face testing, among others.It's an Online Management System developed to simplify and optimize all kinds of businesses, like restaurants, stores, and companies that offer different services. It has too many features, that allow owners and employees: manage their different points of sales in the same platform, take a control of the stock, sell and purchase items with all payment methods, manage invoices and fixed/variable costs, and more.

Co-Founder & CDO

London Manager

Mar. 2017 - Present

As a co-founder and product designer, I've been through all the stages: product strategy, research, design & prototyping, user interviews, remote and face-to-face testing, among others.It's an Online Management System developed to simplify and optimize all kinds of businesses, like restaurants, stores, and companies that offer different services. It has too many features, that allow owners and employees: manage their different points of sales in the same platform, take a control of the stock, sell and purchase items with all payment methods, manage invoices and fixed/variable costs, and more.

Education

Education

Education

Education

Manager Coach

Manager Coach

Manager Coach

Universidad del CEMA

Buenos Aires, Argentina.

Oct. 2022 - Dec. 2022

With over 8 years of experience as a digital products creator, including roles as a Product Designer, Design Lead, and Manager, I've had the privilege of working with top-tier brands across diverse industries. Specializing in product design, I bring a senior-level perspective and a strong generalist mindset to every project.

Advanced UIUX Design

Advanced UIUX Design

Advanced UIUX Design

Coder House

Buenos Aires, Argentina.

Dec. 2020 - Feb. 2021

With over 8 years of experience as a digital products creator, including roles as a Product Designer, Design Lead, and Manager, I've had the privilege of working with top-tier brands across diverse industries. Specializing in product design, I bring a senior-level perspective and a strong generalist mindset to every project.

Holistic Creativity

Holistic Creativity

Holistic Creativity

Brother Buenos Aires

Buenos Aires, Argentina.

Mar. 2010 - Jan. 2011

With over 8 years of experience as a digital products creator, including roles as a Product Designer, Design Lead, and Manager, I've had the privilege of working with top-tier brands across diverse industries. Specializing in product design, I bring a senior-level perspective and a strong generalist mindset to every project.

BA Degree in Advertising

BA Degree in Advertising

BA Degree in Advertising

Universidad Argentina de la Empresa

UADE University

UADE University

UADE University

Buenos Aires, Argentina.

Dec. 2020 - Nov. 2021

With over 8 years of experience as a digital products creator, including roles as a Product Designer, Design Lead, and Manager, I've had the privilege of working with top-tier brands across diverse industries. Specializing in product design, I bring a senior-level perspective and a strong generalist mindset to every project.

Complementary Courses

Complementary Courses

Complementary Courses

Complementary Courses

Design for a Better World with Don Norman

Design for a Better World with Don Norman

Design for a Better World with Don Norman

The Power of Storytelling in UX

The Power of Storytelling in UX

The Power of Storytelling in UX

Design for the 21st Century with Don Norman

Design for the 21st Century with Don Norman

Design for the 21st Century with Don Norman

UI Design Patterns for Successful Software

UI Design Patterns for Successful Software

UI Design Patterns for Successful Software

Mobile User Experience Design

Mobile User Experience Design

Mobile User Experience Design

The Practical Guide to Usability

The Practical Guide to Usability

The Practical Guide to Usability

Some insights from Colleagues

  • Carolina De Los Santos

    Business Developer at The Electric Factory

    “Blas and I only got to work together for a couple of months before I left Uruit. Unluckily, our time as teammates was short but it was a blessing to find out that he was the one taking on my role as I moved onto a new opportunity. He was the perfect fit. Blas is a strategic thinker fueled by curiosity. He is a true team player with contagious motivation. As a leader, he has the power to inspire his team and colleagues which only makes easier working with him."

  • Agustin Cairone

    Agustín Cairone

    Product Designer & Career Lead at DHNN

    "Blas is an excellent professional, extremely dedicated and passionate about what he does. He can manage highly complex projects, ensuring their success and supervising each stage meticulously. I've had the opportunity to share the leadership team with him, and I can attest to his ability to adapt to different contexts, his creativity, and his knack for resolving every situation in the best possible way. I admire his warmth as a person and his ability to create socialization spaces.”

  • Flavia Quiroga

    Flavia K. Quiroga

    Project Manager

    “Working with Blas was a true pleasure. He served as the Product Design Lead on projects where I participated as a Project Manager. Working with him is very easy, given his ability to explain ideas clearly, his proactivity and adaptability in carrying out tasks, his problem-solving skills, and his excellent management capabilities, allowing work to flow smoothly and efficiently. Undoubtedly, he's one of those individuals one wants to surround themselves with, for personal and professional growth.”

  • Juan Pablo Medina de Chazal

    Juan P. Medina de Chazal

    Product Designer

    "Blas is one of those individuals who simplifies the complex, not only due to his problem-solving ability but also because of his skill in communicating and conveying calmness in any situation that arises. I want to highlight his human warmth. Always empathetic and willing to lend a hand. Among this and many other qualities, working with him has been highly satisfactory and rewarding. In summary, he's the kind of person one always wants to have alongside for a good professional performance."

  • Agustina Pasarin

    Agustina Pasarin

    Product Designer & Team Leader

    Blas is really committed to his work, which makes sharing the Team Lead role with him really enjoyable. He always has something to contribute and an encouraging message to share. He demonstrates his experience in his temperance in approaching projects and in his willingness to help others. Working with him is always a great chance to learn new things!

Would you like to talk?

Would you like to talk?

Would you like to talk?

Website 100% custom-designed on Figma and built on Framer by me.

Some insights from Colleagues:

  • Carolina De Los Santos

    Business Developer at The Electric Factory

    “Blas and I only got to work together for a couple of months before I left Uruit. Unluckily, our time as teammates was short but it was a blessing to find out that he was the one taking on my role as I moved onto a new opportunity. He was the perfect fit. Blas is a strategic thinker fueled by curiosity. He is a true team player with contagious motivation. As a leader, he has the power to inspire his team and colleagues which only makes easier working with him.”

  • Flavia Quiroga

    Flavia K. Quiroga

    Project Manager & Team Leader at DHNN

    “Working with Blas was a true pleasure. He served as the Product Design Lead on projects where I participated as a Project Manager. Working with him is very easy, given his ability to explain ideas clearly, his proactivity and adaptability in carrying out tasks, his problem-solving skills, and his excellent management capabilities, allowing work to flow smoothly and efficiently. Undoubtedly, he's one of those individuals one wants to surround themselves with, for personal and professional growth.”

  • Agustin Cairone

    Agustín Cairone

    Product Design & Career Lead at DHNN Creative Agency

    "Blas is an excellent professional, extremely dedicated and passionate about what he does. He can manage highly complex projects, ensuring their success and supervising each stage meticulously. I've had the opportunity to share the leadership team with him, and I can attest to his ability to adapt to different contexts, his creativity, and his knack for resolving every situation in the best possible way. I admire his warmth as a person and his ability to create socialization spaces.”

  • Juan P. Medina

    Juan P. Medina de Cazal

    Product Designer at DHNN Creative Agency

    "Blas is one of those individuals who simplifies the complex, not only due to his problem-solving ability but also because of his skill in communicating and conveying calmness in any situation that arises. I want to highlight his human warmth. Always empathetic and willing to lend a hand. Among this and many other qualities, working with him has been highly satisfactory and rewarding. In summary, he's the kind of person one always wants to have alongside for a good professional performance.”

  • Agustina Pasarin

    Agustina Pasarin

    Product Designer & Design Leader at DHNN

    "Blas is really committed to his work, which makes sharing the Team Lead role with him really enjoyable. He always has something to contribute and an encouraging message to share. He demonstrates his experience in his temperance in approaching projects and in his willingness to help others. Working with him is always a great chance to learn new things!"